24 Jul 09 A&F – Youthful Trendiness

The trendy youth of America have long since been faithful followers of the Abercrombie and Fitch casual clothing brand. The company continues to hit the mark by appealing to teenagers with racy advertising campaigns, beautiful young sales assistants, and the clever design and décor of their stores. They have successfully captured the teenage clothing market for decades now with their stylish range of upbeat, up market casual fashion line which is as homegrown and America as mom’s apple pie.
Abercrombie and Fitch sell their upbeat casual wear through their various spin-off brands: Abercrombie, Hollister and Gilly Hicks. Abercrombie is marketed as “classic cool” for preteens 9 – 14, and is the children’s version of Abercrombie & Fitch. The brand spells its trademarks all in lowercase letters. Aimed at teenagers 12 – 24, Hollister clothing is moderately priced compared to its parent brand, but nevertheless delivers funky styles with an up market theme. The brand’s stores are modelled after California surf shacks with dim lighting, loud rock music and beautiful, scantily dressed young sales assistants called models. Hollister also sells personal body care product and its own fragrance called Epic. The latest brand from Abercrombie & Fitch is the Gilly Hicks label. This brand has a “Down Under” Sydney, Australia theme and offers underwear and loungewear for women 18 and up.
For decades now the company has gone from strength to strength, leaving its “sporting goods” roots far behind, successfully marketing its smart casual line of Abercrombie clothing, including denims, checkered shirts, swimwear and fashionable Abercrombie hoodies.

Tags: Abercrombie hoodies; Abercrombie clothing; Abercrombie and Fitch